Resume
Work
Experience
Digital marketing
2020 - Present
Tonia DeBellis
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Pioneer overall marketing strategy (positioning and messaging) and develop key marketing initiatives to optimize
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Conduct industry research, competitive analyses and compiled consumer and category insight to deepen understanding of the target customers
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Establish and execute strategies for email marketing, content marketing, social media and SEO optimization
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Manage a team of 6 members to achieve a goal of reaching +2000 20 to 30 years old customers
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Present to senior management regarding the digital strategy of expanding online business
Sept 2020 - Dec 2020
Digital marketing
Seneca Boutique
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Develop core positioning, key messaging and digital strategy for 15+ specific product launches from Nov 2020 to Dec 2020
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Develop project and tactical timelines for product launch which resulted in a 35% increase in sales growth
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Solve problems by critical thinking and contributing new ideas
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Collaborate closely with the Social teams to oversee project asset development
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Analyze data from multiple sources (Google Analytics) and create Excel models to showcase page view and acquisition
Education
2019- Present
Fashion Business Management
Seneca College
Fundamentals of digital marketing (Certification)
Google digital garage
Google Analytics for Beginners (Certification)
Google digital garage
Skills
& Expertise
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Adobe Illustrator
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In Design
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Adobe Photoshop
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Office
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Google Analytics